Driving forward our brand

Re-branding: the process so far

With over 20 years of experience serving data centres, the Cross-Guard brand has evolved over the years. We’ve continued our journey to position ourselves as your data centre provider of choice, offering comprehensive solutions and primarily serving the data centre and IT industry.

In the past year, we’ve been hard at work with a re-branding process. You’ll notice we’ve created a new website and brochures to match with a fresh company overview video on the homepage. In a post-Brexit environment, our goal is to reassure clients that we’re here and prepared to serve them, wherever they’re based. We’ve implemented lots of measures ahead of time to ensure our global data centre services remain unaffected.

Expanding the fleet to serve your needs

In the UK, we’re also getting our brand out there – nationwide! You may have already seen one of our newly branded vans out and about. Taking on a revised contract and expanding our fleet with lots of new vans, we’re making sure we’re logistically positioned to serve you quickly and efficiently. Our fleet is diverse to suit, with both large and smaller vans ready to hit the road, and of course we also utilise larger rigid and artic lorries where necessary.

We’re proud of our expanding fleet. It forms part of our plan of current investments and changes, as we’re also enhancing both our factory and products. Continuous improvement continues to be a cornerstone of our business.

Working on vehicle livery

You’ll notice from the photos in this article that our new fleet is also in the process of being branded with the revised Cross-Guard design. In addition to vinyl application on the vehicles, we have also opted to have them partly wrapped with a data centre cold aisle design. We feel the 3D impression this creates is attractive and captures attention, and we also feel it achieves the professional image that our brand represents.

Have you seen us on the roads?

Let us know your thoughts on the new design and, if you see us out and about on the roads, remember to give us a wave! If you’d like to get in touch about our range of data centre products and services, you can give us a call on +44 (0)20 8108 9328 or email sales@cross-guard.com.


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